Innovation Tuesdays #3

Ridiculous concepts designed to improve our life.

Sweet Snack – The Snack That Loves You Back

People are addicted to sugar. But because sugar is bad for us (clogs up our blood, makes our skin look older, gives us cancer and makes us fat), maybe we can extract the one ingredient that makes it addicting: its sweetness.

Sweet genius! We can create sweet kisses, sweet hugs, sweet manners.. and sell them in a vending machine for £1 each to anyone who wishes to have a sweet snack. Now that my friends, would be a great way to achieve a sweet life.

Muah muah!

notjustsomeonelse #3

Progress is a waste of time

“Either we go together or not at all.” – Mr Krishnamurti

We are confined to the little box of knowledge that is accepted by the western world.

Whatever is taught outside our boundaries doesn’t exist at all. That is the case of peaceful events between cultures, beautiful acts of kindness or societies without fear and hate, living happily with nature. For us, those people don’t exist. Because they are not featured in the news. And even if we’d assume they do, we couldn’t imagine there could be more than a few scattered hermits living outside our bubble. Because until events happen inside our culture, things don’t exist – and therefore, we can’t call it progress. 

Developed societies are the minority but it doesn’t seem like that. To see it, turn off your TV, stop hearing the radio and step outside your comfort zone (tip: Festivals like Boom seem to be great examples of that).

Our ‘developed’ society calls progress to anything we haven’t thought of before. We love the idea of progress more than we love progress. If this isn’t true, why do we work separately from other cultures that have broader and better answers than us for certain problems we have? This applies to medicine, psychology, philosophy and even science.

Imagine we’re all living in a forest. Between our tribe and the other tribe, there’s a river. Our neighbours discover how to build a Canoe in 8200 A.C. Without knowing this, we spend 100 years dreaming about crossing the river. Finally we make it. A dream turns into an idea and an idea turns into a Canoe. What an achievement! We give it a name. Awards are given. Canoes are the new trend.

But my question is: Couldn’t we simply have asked for advice to the neighbours crossing the river, instead of putting effort building something from scratch that already existed? Unfortunately in our society our neighbour’s progress is not considered real progress. For us, progress can only start in our tribe. We sometimes fail to see the whole picture because of that. When ‘progress’ is made, after a more sustainable result has been achieved by another culture, it’s not called progress. It’s called a waste of time.

Let’s include the whole world in in the meaning of progress. We don’t live under different skies! All we need to do is listen.

P.S – A little example of our tribe crossing knowledge with other tribes and failing to listen:


Nai Soi Tribe (Long Neck Tribe)


Victoria Secret Show


Arrogance Is Killing Your Creativity

Can we be creatively the same as we were when we were young and innocent?

Can we write about the same problems, with the same flow and the same intensity… or do we lose our creativity as we become acceptant of the reality that we live in?

The big question is, do we lose our fire as we grow older?

The answer is dubious, but not complicated. We obviously cannot feel the same as someone we are not – unless we intentionally go back to that state, by acting and impersonating the feeling we want to have and the person we want to be. But this becomes harder and more synthetic as we grow older. Because with age, we start to lose the artistic impulses that we had in our teens. There’s no denial in this. Nonetheless, there’s no reason to worry about that, because that’s all they were. Creative impulses. Beams of concentration that drove us mad, blind in space and time, with the feeling that if we didn’t put them out there, we would die.

That drive was what made us creative, that impulse was what made our expression… real. After all, the sincere expression of art doesn’t come come from reasoning, it comes from feeling.

The creative impulse is an involuntary focus in a specific subject.

But if this focus is involuntary, it can be voluntary too. There’s always two sides to one coin. What I’m trying to say is that the creative impulse can come back if we are willing to show up for the ideas that are long awaiting to be expressed through us. All we need to do is show up. Just like we did when we were younger. Leaving aside the inevitable arrogance that keeps growing as our ignorance diminishes.

Only then can we allow ourselves to truly concentrate. Concentration consists in focusing the mind on one idea and holding it there. Dissolving the whole, and analysing the part. When we were young, that’s all we could do: Think of parts and how they connected to the whole. Figuring shit out. Proving that what we felt was real. That was our creative process. Now that we can see the whole, we feel we have nothing to prove. That’s the problem. We must go back and focus on the part, feel it without reason, and raise the satisfactory disquietude necessary for creative expression. We too, have to figure shit out.

On the day we understand this, our creative impulses will finally break through our body, and surpass the arrogant wiseness that has been keeping them from becoming real.