Drama!

By creating drama, you’re finding a temporary purpose for your life. Suddenly, you have someone to listen to, changes to make, or simply put, problems to solve. But the drama will not last, and soon you’ll find yourself without a purpose again. So you create more drama. In your head, or out of it. I’m the kind of person that creates in both.

After drama happens, you feel strangely better – everything is in place, and now everything makes sense. But not for long.

Finding purpose in life is a duty we should all engage in. Because otherwise, we’re only going to create problems that are really not the battles we want to fight for. Things will not get out of control if you let go of control. Surprisingly enough, your life will start flowing more easily and people will start respecting you for who you are and helping you find your real purpose. There is no need to hold on for dear life.

Let go of drama. Problems do not define you. What defines you is hidden beneath them.

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The Truth About Advertising.

Everything in the world is advertising. The stories you tell yourself, the theories you comply with, the objects you love, the people you admire, the colours you see and the flavours you taste – all of them were mastered and sold to you in some form of advertising – some by you, some by me.

Because you see, advertising happens in the moment you agree that something is true. Like when you choose Coca-Cola over water because you’re thirsty, despite it being black, fizzy and sticky. In this moment, you agree that Coca-Cola is what you need. But who’s to blame?

Nature sold clients the possibility. Advertisers sold people the idea. People considered it and agreed it was true. Without your permission, there would be no advertising. There would be no one to convince that Coca-Cola is more satisfying that water. You are in charge.

I’m writing this to you because I understand the rules of the game. I’ve created campaigns for Coca-Cola to Greenpeace, BMW to Justin Bieber, and I’m aware it needs to stop. Not advertising, that will never end. Because even Yoga and Açaí are advertising (although I would totally recommend). What needs to stop is mindless shopping. And for that I need your help.

Like a chained Genie, we’re at your service. Think about it: the client doesn’t care what he sells. He just wants to sell. That’s his passion. If he doesn’t sell Nike, he’ll sell Green Tea. It doesn’t matter (e.g: the Coca-Cola Company now also sells Vitamin Water – which, by the way, is still bad for you).

We can only annihilate advertising by showing that it doesn’t have an effect on us. Don’t buy what you see in ads. Do your research. Shift to brands that… don’t have ads! Brands that leave the world a better place exist. And they need your help.

Here’s a nudge: Take 5 minutes to think of your Nike shoes (I know you have them on). Are they the best you can get? I heard they’re deforesting the Amazon, the biggest factor responsible for climate change. Hmm. So this is what I’m trying to say: It’s your world. We’re all just living in it. Do your research. Buy what you really want, not what you think you need. I promise you’ll feel even better.

Boom.