Forget it.

What if the things you remember aren’t real?

When you feel the sunset kissing the outline of your face you’re not remembering: you’re experiencing, feeling the warmth awakening your heart. Any thought hoping for or remembering this moment isn’t real. It’s only your imagination, your contaminated interpretation of now. Think about this – but only for a brief second – because as soon as you do, the moment is gone. Reality is right here: in the place where there are no thoughts, no words, no hopes, no knowledge of what happened to you or predictions of what will. You are everything right now. The most important person in your life. Know that. Feel that. Now forget that.


Live with no regrets

Think about the things you do everyday: How many of those are done in auto-pilot? Closing the door, turning the water tap, seeing passers-by on the street, taking a bite off your breakfast; replying ‘lol’.

The number of things that you did on auto-pilot today are the same number of things that you did not live today. We only live what we consciously experience. That’s why you get sad with the thought of losing something or someone close – because you regret not having lived it to the fullest. If you did, there would be no regret.

Living every moment might seem hard, but it becomes easier everyday you practice it. One day, you’ll realise every single second of your life. And at that moment, you’ll understand that you are here and everywhere: you are timeless.

Only you know what’s best for you

Don’t trust anyone to know what’s best for you. No doctors, parents or politics can end your pain. Not because they don’t want to, but simply because they don’t know you – the real person hiding beneath all they know...

If you want to make things right, start listening to your true self – to what you like, what you don’t like, to what feels right. It’s quite unreal that you would live inside somebody and some mind that you don’t know at all.


The Truth About Advertising.

Everything in the world is advertising. The stories you tell yourself, the theories you comply with, the objects you love, the people you admire, the colours you see and the flavours you taste – all of them were mastered and sold to you in some form of advertising – some by you, some by me.

Because you see, advertising happens in the moment you agree that something is true. Like when you choose Coca-Cola over water because you’re thirsty, despite it being black, fizzy and sticky. In this moment, you agree that Coca-Cola is what you need. But who’s to blame?

Nature sold clients the possibility. Advertisers sold people the idea. People considered it and agreed it was true. Without your permission, there would be no advertising. There would be no one to convince that Coca-Cola is more satisfying that water. You are in charge.

I’m writing this to you because I understand the rules of the game. I’ve created campaigns for Coca-Cola to Greenpeace, BMW to Justin Bieber, and I’m aware it needs to stop. Not advertising, that will never end. Because even Yoga and Açaí are advertising (although I would totally recommend). What needs to stop is mindless shopping. And for that I need your help.

Like a chained Genie, we’re at your service. Think about it: the client doesn’t care what he sells. He just wants to sell. That’s his passion. If he doesn’t sell Nike, he’ll sell Green Tea. It doesn’t matter (e.g: the Coca-Cola Company now also sells Vitamin Water – which, by the way, is still bad for you).

We can only annihilate advertising by showing that it doesn’t have an effect on us. Don’t buy what you see in ads. Do your research. Shift to brands that… don’t have ads! Brands that leave the world a better place exist. And they need your help.

Here’s a nudge: Take 5 minutes to think of your Nike shoes (I know you have them on). Are they the best you can get? I heard they’re deforesting the Amazon, the biggest factor responsible for climate change. Hmm. So this is what I’m trying to say: It’s your world. We’re all just living in it. Do your research. Buy what you really want, not what you think you need. I promise you’ll feel even better.


Living in a World Full of Pro’s

The only things worth learning are those which you apply in your life.


Why love, when you betray?
Why be a doctor, when you spend your weekends drunk?
Why work in advertising, when you can’t sell yourself?
Why apply a night cream, when you don’t have enough sleep?
Why go to the gym, when you’re going there by car?
Why laugh with your co-workers, when you’re not talking to your best friend?
Why miss someone, when you don’t make an effort to see them?
Why have a shrink, when you don’t want to change?
Why rush growing up, when you’ll end up wishing you were young?

Why do you do things with no truth?

If you don’t like to apply what you’re learning in your life, learn something else. Build a different life. A life you really enjoy. We’re all depending on your decision. That’s how we build a world full of pro’s.